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Festivals (Matsuri) in Furano, Hokkaido

Furano, located in the heart of Hokkaido, is a region that celebrates its rich cultural heritage and natural beauty through a variety of vibrant festivals. These events, known as “matsuri,” offer visitors a unique glimpse into the traditions and communal spirit of the area.

Below is a detailed guide to some of Furano’s most celebrated festivals, showcasing the vibrant culture and traditions that define the region. For those who want to delve deeper or plan their trip, links to in-depth guides are included, offering a closer look at each festival to ensure you don’t miss a moment of the excitement.


Kita no Daimonji Wildfire Festival

Date: December 31 – January 1

As the year draws to a close, the residents of Kamifurano gather to participate in the Kita no Daimonji Wildfire Festival, a dramatic event that symbolizes community unity and the welcoming of the New Year. The highlight of the festival is the lighting of a massive bonfire arranged in the shape of the kanji character “大” (dai), meaning “large,” on the mountainside. This fiery spectacle illuminates the night sky, creating a mesmerizing sight against the snowy backdrop. The festival also features the release of balloons and a fireworks display, adding to the celebratory atmosphere. Attendees can warm themselves with complimentary cocoa provided at the venue.


Furano Ski Festival

Date: Early February

Embracing the winter season, the Furano Ski Festival is a lively event that attracts both locals and tourists. Held at the base of the Kitanomine Zone in Furano Ski Resort, the festival offers a variety of activities, including ski competitions, torchlight parades, and an outdoor bazaar featuring local delicacies. A highlight of the festival is the fireworks display that lights up the night sky, providing a stunning visual experience. The event also caters to families, with games and activities for children, ensuring entertainment for all ages.


Kamifurano Snow Festival

Date: Early February

Celebrating the beauty of winter, the Kamifurano Snow Festival transforms the town into a snowy wonderland. The festival features impressive snow sculptures crafted by local residents, showcasing their creativity and skill. Visitors can enjoy sledding, snow slides, and other winter activities suitable for all ages. The event culminates in a fireworks display that illuminates the snow-covered landscape, creating a magical atmosphere. Food stalls offering warm local dishes add to the festive spirit, making it a delightful experience for attendees.


Yamabe Cherry Blossom Festival

Date: Early May

As spring arrives, the Yamabe Cherry Blossom Festival celebrates the blooming of cherry trees in the Yamabe district. The festival is characterized by traditional music and dance performances held under the canopy of pink blossoms. Visitors can indulge in local delicacies from food stalls and participate in cultural activities that highlight the region’s heritage. The picturesque setting, combined with the festive ambiance, makes it a perfect occasion to appreciate the beauty of nature and the warmth of the local community.


Four Seasons Festival of Flowers and Flames

Date: Varies by season

This unique festival series pays homage to Furano’s natural beauty and cultural traditions throughout the year. Each season features events that combine floral displays with traditional fire ceremonies. In spring, vibrant flower arrangements celebrate new beginnings; summer showcases lavender fields illuminated by lanterns; autumn highlights harvest festivals with bonfires; and winter features snow lanterns and fire rituals. These events offer visitors an immersive experience into the harmonious relationship between nature and culture in Furano.


Lake Kanayama Water Festival

Date: Last Sunday of July

The Lake Kanayama Water Festival, held annually in late July in Hokkaido’s Minamifurano Town, is a vibrant celebration of culture and community by the tranquil Lake Kanayama. Highlights include a spectacular fireworks display mirrored on the lake’s surface, traditional music and dance performances, and a variety of food stalls offering local delicacies. The festival’s family-friendly atmosphere features activities for all ages. Surrounded by stunning natural scenery, this event provides an unforgettable summer experience, blending cultural immersion with the beauty of Hokkaido’s outdoors.


Furano Bellybutton Festival

Date: July 28 – 29

Known locally as the Hokkai Heso Matsuri, the Furano Bellybutton Festival is a whimsical celebration that reflects the town’s location at the geographical center of Hokkaido. Participants paint faces on their stomachs, turning their bellybuttons into noses, and parade through the streets performing the “Bellybutton Dance.” This quirky display of creativity and humor has been a tradition since 1969 and attracts thousands of visitors each year. The festival also features food stalls, games, and performances, creating a lively and entertaining atmosphere.


Furano Fireworks Festival

Date: Mid-August

The Furano Fireworks Festival is a summer spectacle that lights up the night sky over the Sorachi River. Attendees can enjoy a dazzling display of fireworks synchronized with music, creating a mesmerizing experience. The festival grounds are lined with food stalls offering local specialties, and live entertainment adds to the festive ambiance. It’s an event that brings together the community and visitors to celebrate the joys of summer in Furano.


Furano Wine and Grape Festival

Date: Early September

Celebrating Furano’s winemaking heritage, the Furano Wine and Grape Festival offers visitors the chance to sample a variety of locally produced wines. The festival features grape-stomping competitions, live music performances, and food stalls serving dishes that pair perfectly with wine. It’s an opportunity to learn about the region’s viticulture and enjoy the fruits of the harvest in a convivial setting.


Furano Cheese Festival

Date: September

Highlighting the region’s dairy industry, the Furano Cheese Festival is a haven for cheese enthusiasts. Visitors can participate in workshops to learn about cheese-making processes, sample a variety of cheeses, and watch cooking demonstrations by local chefs. The festival also features a market where attendees can purchase artisanal cheeses and related products, making it a delightful experience for food lovers.


Final Thoughts on Furano’s Festivals

Furano’s festivals offer a rich tapestry of cultural experiences that reflect the region’s traditions, natural beauty, and communal spirit. From the whimsical Bellybutton Festival to the serene Cherry Blossom celebrations, each event provides a unique opportunity to engage with the local culture and create lasting memories. Whether you’re drawn by the allure of fireworks, the taste of local wine and cheese, or the charm of traditional dances, Furano’s matsuri are sure to enchant and delight.