About the Area

Home » Plan Your Visit » About the Area

Furano: Hokkaido’s Ever-Changing Canvas of Color and Snow

In the heart of Hokkaido, where the landscape is as rugged as it is enchanting, lies Furano—a town that seems to have been painted by an artist with a penchant for vivid hues and dramatic contrasts. This is not the gentle, misty terrain of southern Japan but a place where nature asserts itself with bold strokes, shaped by the relentless forces of fire and ice.


A Symphony of Seasons

Furano’s claim to fame is its resplendent lavender fields, particularly those at Farm Tomita. By mid-July, these fields transform into vast purple canvases, their fragrance saturating the air and mingling with the earthy scents of the surrounding forests. Visitors flock here not just for the visual feast but also to indulge in lavender-infused delicacies, with lavender-flavored ice cream being a perennial favorite.

Yet, lavender is merely the opening act in Furano’s floral symphony. Sunflowers stand tall and radiant, their golden faces tracking the sun’s arc across the sky. Spring ushers in tulips, their buds tightly clasped like whispered secrets waiting to unfold. Poppies make a fleeting appearance, their vibrant reds a brief but memorable spectacle before they surrender to the whims of the wind. Each season brings a new palette, turning the fields into a living calendar that marks the passage of time with blossoms.


A Landscape Sculpted by Nature

Nestled between the Sorachi and Furano rivers and framed by the imposing Tokachi Mountains, Furano’s topography is a study in contrasts. Rolling hills give way to rugged peaks, and the fertile plains are a testament to the volcanic activity that once roiled beneath the surface. This dynamic landscape is part of the Furano-Ashibetsu Prefectural Natural Park, a haven for outdoor enthusiasts and a sanctuary for diverse flora and fauna.


Winter’s Embrace

When winter descends, Furano undergoes a metamorphosis. The town becomes a mecca for snow sports aficionados, boasting some of the finest powder snow in Japan. The Furano Ski Resort, comprising the Furano and Kitanomine zones, offers 28 trails catering to all skill levels. The area’s inland position ensures that the snow remains light and fluffy, a quality that has attracted international ski competitions, including the FIS Downhill World Cup. The resort’s vertical drop of over 950 meters provides exhilarating runs, making it a favorite among seasoned skiers and snowboarders.


A Tapestry of Experiences

Beyond its natural allure, Furano offers a tapestry of cultural and culinary experiences. The Furano Cheese Factory invites visitors to witness the art of cheese-making and sample its delectable creations. The town’s vineyards produce wines that capture the essence of the region’s terroir. For those seeking a touch of whimsy, Ningle Terrace—a quaint collection of artisan shops nestled in a forest—provides a fairy-tale setting to explore local crafts.


In Conclusion

Furano is a place where nature’s grandeur and human creativity converge, offering a journey through landscapes that are as diverse as they are breathtaking. Whether bathed in the vibrant colors of summer blooms or blanketed in winter’s pristine snow, Furano stands as a testament to the enduring beauty and resilience of Hokkaido’s heartland.