Merch
Visit Furano: Apparel and Merchandise That Celebrates Adventure and Culture in Japan’s Scenic Heartland
Exploring the stunning landscapes and rich culture of Furano is one thing, but taking a piece of that experience home with you is quite another. Visit Furano, a company dedicated to promoting adventure and cultural tourism in this captivating Hokkaido region, has made that easier—and more stylish—than ever with a new range of apparel and merchandise inspired by Furano’s unique spirit. Beyond organizing thoughtfully curated tours and outdoor experiences, Visit Furano has channeled its appreciation for local culture and natural beauty into a line of beautifully crafted products, including hoodies, t-shirts, beanies, tote bags, and more.
This collection isn’t just about souvenirs—it’s a celebration of Furano’s charm and a project that supports local artisans, businesses, and sustainable tourism initiatives. Every item is designed to reflect the essence of Furano’s landscapes and traditions, offering travelers a meaningful way to carry a piece of the region home.
The Collection: Adventure and Culture You Can Wear
Hoodies and T-Shirts
Visit Furano’s hoodies and t-shirts capture the essence of Hokkaido’s outdoors with soft, sustainable fabrics and carefully designed graphics inspired by the region’s iconic landmarks. Think of the rolling lavender fields, the majestic Tokachidake mountain range, and the serene curves of the Sorachi River—all rendered in earthy tones and neutral palettes that reflect Furano’s natural beauty. Perfect for layering after a hike or cozying up by the campfire, these pieces are designed for comfort and durability.
What’s Special: Each sale supports local artists and sustainable production practices, ensuring your purchase has a positive impact on the community.
Beanies and Tote Bags
Furano’s winters are as brisk as they are beautiful, and Visit Furano’s beanies are made to keep you snug while paying homage to the region’s snowy landscapes. Crafted from locally sourced wool, these minimalist hats feature understated mountain emblems. If you’re looking for something versatile and eco-friendly, the tote bags are a practical choice. Made from organic cotton, they come adorned with nature-inspired designs and are perfect for market runs or day hikes.
What’s Special: The beanies are produced by a family-run knitwear business in Furano, supporting small-scale, local craftsmanship.
Stickers and Posters
For a pocket-sized or wall-mounted reminder of Furano’s beauty, Visit Furano’s stickers and posters are a perfect fit. These designs celebrate the character of the region, featuring highlights like the lavender fields, snow-covered forests, and the stunning Tokachi Mountain Range. Perfect for decking out your water bottle, laptop, or a blank wall, each piece brings a slice of Furano into your daily life.
What’s Special: Stickers and posters are printed locally with eco-friendly materials, aligning with Furano’s sustainable tourism efforts.
Mugs and Drinkware
What better way to remember your adventures in Furano than with a steaming cup of coffee or tea in a beautifully crafted mug? Visit Furano’s drinkware collection includes sturdy ceramic and stainless steel mugs, each adorned with hand-drawn landscapes that evoke the region’s charm. Whether you’re enjoying campsite coffee or a quiet moment at home, these mugs are a perfect companion.
What’s Special: Proceeds from the mugs support collaborations with regional artists, ensuring that each purchase contributes to Furano’s creative community.
Promoting Sustainable, Community-Focused Tourism
Supporting Local Craftspeople
Many of Visit Furano’s products are created in partnership with local artisans and businesses, from family-owned wool producers to eco-friendly print shops. Every purchase directly supports these enterprises, ensuring that tourism benefits the region’s people as much as its visitors.
Encouraging Responsible Tourism
Proceeds from merchandise sales fund Visit Furano’s sustainable tourism initiatives, including trail conservation, community outreach programs, and educational efforts about responsible outdoor practices. The goal is to create a tourism model that supports the land, locals, and visitors alike.
Spreading Furano’s Story
Each piece in the collection is a small tribute to what makes Furano so special. By sharing the region’s landscapes, traditions, and culture through thoughtful design, Visit Furano hopes to inspire a deeper appreciation for this remarkable part of Japan.
Bringing Furano Home
Visit Furano’s new merchandise collection isn’t just functional—it carries the spirit of the region, crafted with the same care and passion that define its tours. Whether you’re bundling up in a cozy hoodie, carrying groceries in a nature-inspired tote, or sipping your morning coffee from a Furano-designed mug, these items are more than souvenirs—they’re memories.
So, for those who want to keep Furano close, Visit Furano’s collection offers a meaningful way to bring the adventure home while supporting the community and its sustainable future.