Furano Marche Shopping Mall
Furano Marche – A Place to Pause, Peruse, and Partake
What happens when a group of passionate residents decides to breathe new life into a sleepy town center? In Furano, the answer is Furano Marche—a vibrant, people-centric facility born out of local ambition and determination. Created by Furano Machizukuri Co., Ltd., this dynamic destination aims to be far more than just a stop on the way to somewhere else. It’s a hub where locals and visitors alike can mingle, relax, and explore Furano’s diverse food scene.
Furano Marche emerged on the site of the former Regional Center Hospital. Once abandoned, this 6,690-square-meter area was revitalized through four years of planning, perseverance, and a collective vision. Since opening in 2010, it has become a space where people of all ages and backgrounds can gather and enjoy what the town has to offer.
A ‘Town Veranda,’ Not Just Another Stop
The creators of Furano Marche didn’t want it to be just another roadside pit stop, but rather a place that feels like the town’s open-air living room—a “town veranda.” This vision is clear in the layout, which includes indoor and outdoor seating perfect for enjoying meals and mingling. It’s a community-centered space where people are encouraged to linger, converse, and connect over Furano’s local food and culture.
Although a couple of independent restaurants—like a ramen shop and a Western-style eatery—operate here, the majority of Furano Marche functions as a food court, offering an array of food stalls serving everything from sweets to savory street foods. Seating is first-come, first-served across six indoor spaces and outdoor tables. While you can’t reserve seats, there’s always a place to sit down and savor your meal.
Guests are kindly asked not to bring in outside food or drink, except for young children or those with specific dietary needs.
The Layout: Two Unique Markets
Furano Marche is divided into two main areas—Furano Marche 1 and Furano Marche 2—separated by a road. Each side has its own unique attractions, so it’s worth hopping between them. Be mindful of traffic when crossing.
Furano Marche 1
Furano Marche 1 features an impressive selection of locally sourced products and fresh produce. The Furano Product Center Argent is a treasure trove of over 2,000 items, perfect for those looking to take home a piece of Furano. Hogar Farm Produce Direct Sales Store, operated by the Furano Agricultural Cooperative Association, stocks seasonal vegetables straight from local farms.
Beyond the market, there are plenty of culinary delights. Visitors can stop by cafes and eateries for fresh bread, handmade pastries, and other unique take-out items.
Here’s a more detailed look at the standout spots in Furano Marche 1:
Cafe Sabor: If you’re after a caffeine fix, Cafe Sabor is the perfect pit stop. Here, you can enjoy a warm cup of coffee paired with a selection of light snacks, ideal for a mid-shopping break. Whether you’re looking to recharge or just indulge in a quiet moment, this cozy cafe delivers.
Handmade Bread Shop Kasel: Bread lovers, rejoice! Handmade Bread Shop Kasel is a small paradise for those who appreciate freshly baked, artisanal loaves. From soft rolls to hearty baguettes, the aroma of warm bread is irresistible and makes it hard to walk past without grabbing something.
Popsicle Burger: This shop serves one of the most curious yet delightful combinations you’ll come across—Popsicle Burger. Yes, you read that right: it’s both popsicles and burgers. Somehow, this quirky pairing works and draws in the curious food adventurers. Whether you’re after a refreshing treat or a savory bite, this place offers both in one stop.
Bus Stop: Don’t let the name fool you—Bus Stop isn’t just a transportation hub but a spot for delectable treats, including the famous Furano Milk Soft Serve. Creamy, rich, and made with local milk, it’s a must-try. They also serve delicious crepes, making it a sweet stop for dessert lovers.
Domaine Raison: If you’re in the mood for something a little more refined, head to Domaine Raison, where you can buy locally produced wine. Made from grapes grown in Hokkaido’s cool climate, these wines offer a unique flavor profile that’s well worth sampling. A great souvenir or gift for wine enthusiasts.
Tatsuki Konayaki: For those craving savory snacks, Tatsuki Konayaki specializes in takoyaki (octopus-filled dough balls), a popular Japanese street food. But the standout here is the takoyaki with Furano soy sauce mayonnaise, which combines rich dashi flavors with a fluffy, creamy texture. It’s a must-try for fans of this classic dish.
Lav Berry: Health-conscious visitors will appreciate Lav Berry, known for their soups and smoothies that showcase Furano’s fresh fruits and vegetables. Whether you’re after a quick, healthy snack or something refreshing, Lav Berry delivers wholesome flavors straight from the local farms.
Furano Products Center Argent: Furano Products Center Argent is a shopping haven featuring over 2,000 items related to the region. It’s the perfect place to pick up local goods, whether you’re after Furano wine, cheese, or handmade crafts. This is the place to go if you want a meaningful memento of your visit.
Hogar Farm Produce Direct Sales Store: For fresh, seasonal produce, look no further than Hogar Farm Produce Direct Sales Store. Run by the Furano Agricultural Cooperative Association, this store offers vegetables straight from the farm, providing a genuine farm-to-table experience. Whether you’re cooking up a meal or looking for something fresh to snack on, the quality here is unmatched.
With such a variety of offerings, Furano Marche 1 delivers a delightful mix of flavors and local specialties.
Furano Marche 2
Across the road, Furano Marche 2 continues the vibrant, community-driven spirit of Marche 1 while adding its own unique attractions, from local delicacies to cultural offerings.
Atrium Space “Tamareeba”: The heart of Furano Marche 2 is Tamareeba, an all-weather atrium designed for year-round use. It’s more than just a space to escape the elements; it’s a gathering spot for events, exhibitions, and concerts. Throughout the year, Tamareeba plays host to a variety of happenings, from flea markets to community lectures, making it a cultural cornerstone of the Marche. Whether you’re popping in for a casual browse or planning to attend an event, this is a lively spot to keep an eye on.
Cafe Petit Petit: Sweets lovers will want to head straight to Cafe Petit Petit, a delightful little shop specializing in strawberry-themed treats. Their offerings focus on Furano’s locally grown strawberries, transforming them into indulgent sweets that are almost too beautiful to eat—almost! It’s a perfect stop for a refreshing snack after strolling through the market.
Marche Gallery: Art and culture enthusiasts will appreciate the Marche Gallery, where exhibitions showcase local artists and craftspeople. Whether you’re looking for inspiration, artistic insight, or just a quiet place to explore, this gallery adds an enriching dimension to the bustling marketplace atmosphere.
Hanaya Daily Colors: Adding a splash of nature to your visit, Hanaya Daily Colors is a charming florist shop. You’ll find fresh blooms and thoughtful arrangements that bring a touch of Hokkaido’s natural beauty indoors. Whether you’re in search of a bouquet or simply want to enjoy the vibrant colors and floral scents, it’s a pleasant stop for flower enthusiasts.
Rice Ball Shop Nigirimanma: For something more substantial, the aptly named Rice Ball Shop Nigirimanma offers a variety of onigiri (Japanese rice balls), a quintessential comfort food. Made with locally sourced ingredients, these rice balls are perfect for a quick meal on the go or a satisfying snack between shopping sprees. Simple but delicious, they’re a staple that highlights the quality of Furano’s agricultural products.
Bus Stop 2: Much like its counterpart in Furano Marche 1, Bus Stop 2 is more than just a place to catch a bus. This spot is known for serving up soft serve ice cream and crepes, making it a sweet stop whether you’re waiting for transport or simply looking for a dessert fix.
e-na: Household Goods Store: e-na is the spot to visit for beautifully curated household items and general goods. Whether you’re looking for practical souvenirs or simply enjoy browsing well-designed homeware, this shop offers a range of stylish and functional items that reflect the simplicity and craftsmanship of Japanese design.
Furano Machinaka Restaurant: If you’re craving a more substantial sit-down meal, Furano Machinaka Restaurant has you covered. This Western-style eatery offers a variety of dishes that blend Japanese ingredients with international flavors, providing a comforting option for those looking to relax and refuel in between shopping and exploring.
Yukitohana – Dried Boiled Chinese Food: One of the more unique culinary options in Furano Marche 2 is Yukitohana, a shop that specializes in dried and boiled Chinese foods. Their dishes, such as boiled dumplings and other Chinese delicacies, are prepared with care and offer a delicious change of pace from the more traditional Japanese fare found throughout the Marche.
Tamariba: Not to be confused with the atrium space, Tamariba is an outdoor seating area where people can gather to enjoy their meals in a relaxed, social environment. It’s an ideal spot for anyone who prefers dining al fresco, and when the weather is good, it’s a bustling space filled with the chatter of both locals and tourists enjoying Furano’s fresh air and flavors.
Furano Marche 2 offers a lively blend of culture, cuisine, and shopping, making it a delightful place to explore and relax. Whether you’re in the mood for strawberry sweets, want to enjoy local art, or are simply looking for a cozy spot to eat your onigiri, this part of Furano Marche has something for everyone.
Getting There: A Journey Through Hokkaido
No matter how you’re traveling—by car, train, or bus—Furano Marche is easily accessible. If you’re driving from Sapporo or New Chitose Airport, the scenic journey along National Route 237 will take a couple of hours. Travelers from Asahikawa can expect a shorter trip, just over an hour.
Public transportation options are convenient, with the Furano Bus and Lavender Bus dropping you nearby. For those traveling by train, Furano Station is just a seven-minute walk from Furano Marche.
Practical Information
Furano Marche’s hours vary by season:
- Summer (June 15 – September 1): 10:00 AM – 7:00 PM
- Other times: 10:00 AM – 6:00 PM
- Closed: November 11-15 (for maintenance) and during New Year’s.
Parking is available with 131 spaces, and on weekends or holidays, additional spots can be found at JR Furano Station Parking Lot or Sunrise Park. For larger groups, there are three bus parking spaces. Family-friendly amenities, including nursing rooms near the information desk, are also available.
Please note: The parking lot and toilets are only available during Furano Marche opening hours.
More Than a Market – A Community Hub
Furano Marche is not just a shopping mall—it’s a lively community hub where commerce meets culture. Whether you’re passing through as a traveler or visiting for the umpteenth time, Furano Marche offers a welcoming space to explore, connect, and enjoy the local way of life.