Farmers Market Hogar

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A Bounty of Freshness: The Delight of Farmers Market Hogar

There’s something undeniably satisfying about visiting a farm market that truly celebrates its region’s produce. Imagine stepping into a place where the air is filled with the scent of freshly picked vegetables and the colors of the fields outside seem to come alive indoors. That’s the experience awaiting you at Farmers Market Hogar—a haven for anyone who appreciates the simple joy of fresh, local food.

The Harvest on Display

Farmers Market Hogar proudly showcases a vibrant selection of Furano’s agricultural offerings. With its location under the JA Furano brand, the market is a reflection of the region’s hard-working farmers and the land they cultivate. Here, you’ll find everything from sweetcorn to potatoes, asparagus to melons—each harvested at its peak, bursting with flavor.

But it’s not just the produce that makes the market stand out. You can also get your hands on processed products that celebrate these ingredients, such as vegetable curries, rich soups, and sauces made from the finest local vegetables. There’s a direct connection between what you buy and the fields just a stone’s throw away, and it’s a connection you can taste.

Seedlings for the Green Thumb

If the idea of growing your own vegetables gets you excited, you’ll be glad to know that Farmers Market Hogar isn’t just about produce ready to eat. Each spring, the market offers vegetable seedlings grown at the JA Furano Seedling Center. Whether you’re an experienced gardener or a newbie with a bit of backyard space, you’ll find everything you need to bring a touch of Furano’s fertile fields to your home garden. And while you’re there, don’t forget to pick up some compost, also on offer to help your garden flourish.

A Convenient Stop Amidst a Scenic Setting

For visitors, the market’s location within the bustling Furano Marche shopping complex makes it an easy stop on any itinerary. While soaking in the region’s stunning scenery—those rolling hills, vibrant flower fields, and the distant mountains—you can swing by and load up on the freshest produce the area has to offer. Whether you’re planning a picnic or just want to taste something grown locally, this is a spot worth visiting.

The JA Furano Standard

Now, let’s talk about why Furano’s produce is so renowned. The region benefits from rich, fertile soil and a climate that allows for a long growing season, resulting in some of the finest vegetables you’ll ever taste. Under the careful stewardship of the JA Furano cooperative, produce comes from a collection of nearby towns and villages, including Furano City, Kamifurano, Nakafurano, Minamifurano, and Shimukappu. Each of these areas contributes its own flavors and specialties to the market, creating a diverse selection.

This cooperative approach not only ensures that the produce is of the highest quality, but also guarantees that it’s grown sustainably, with deep respect for the environment. So when you bite into a crisp Furano melon or a sweet ear of corn, you’re tasting the result of a community’s dedication to the land.

Seasonal Stars of the Show

Farmers Market Hogar offers a delightful rotation of seasonal produce, allowing visitors to enjoy the best of what’s in season. Here’s a quick rundown of what you can look forward to, depending on the time of year:

More Than Just Fresh Vegetables

In addition to the vibrant fresh produce, Farmers Market Hogar is a treasure trove of local specialties. These are no ordinary processed goods—each item is crafted with care, using Furano’s best ingredients. Here are a few standout options you won’t want to miss:

  • Vegetable Curry – a comforting dish, loaded with locally grown veggies.
  • Furanochi – a product from the Minamifurano Factory, perfect for those seeking something unique.
  • Issan Junmai Daiginjo Sake – made from Furano’s Suisei rice, this sake is a reflection of the region’s agricultural excellence.
  • Onion Dressing – rich, tangy, and full of flavor, this dressing is great on salads or grilled meats.
  • Carrot Juice – fresh, vibrant, and an easy way to taste Furano’s famous carrots.

Whether you’re after a hearty meal or a small snack, these items offer a wonderful way to enjoy Furano’s natural bounty even after you’ve left the market.

Practical Details

For those planning a visit, here’s what you need to know:

Location: Furano Marche, 13-1 Saiwai-cho, Furano City

Business Hours

  • June 17th to August 31st: 10:00 AM to 7:00 PM
  • Outside these dates: 10:00 AM to 6:00 PM
  • Closed on Tuesdays from November to March, and on December 31st and January 1st. (Please check before visiting)

The Final Word

Farmers Market Hogar isn’t just a place to shop—it’s an experience that connects you to the land and the farmers who make Furano such a special place. Whether you’re there to fill your basket with seasonal fruits and vegetables, or to pick up a few seedlings to start your own garden, you’ll leave with more than just groceries. You’ll take home a piece of Furano’s spirit, lovingly cultivated and shared with everyone who walks through the doors.